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- missionary diplomacy“We’re very proud of the way that the glass industry has come together to face the challenge of energy efficiency and decarbonisation - which will continue to define all manufacturing and markets for the coming decades. “Historically, reducing emissions has simply meant financial penalties for industry – which creates conflict between government and business. But British Glass firmly believed that sectors which took advantage of this opportunity to influence government strategy stood to reduce costs, develop resilience on energy pricing and gain a competitive edge over businesses that didn’t become green economy leaders. Euroglaze trade customers are seeing returns on the company’s ongoing marketing investment, with leads generated now being distributed directly to them. The UK glass industry is pursuing an active programme on energy efficiency and decarbonisation. But building the business case to secure funds remains a barrier. Capital costs can be very high and paybacks periods are often in excess of two years; traditional loans are usually unattractive for this work. The Barnsley based REHAU fabricator has seen a surge in enquiries from installers and consumers in response to its ongoing advertising, PR and web campaign and these are being passed to its stockists and distributors nationwide.
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